How do you get your first 100, 200, or even 300 Twitter followers? And how do you attract real people that will want to keep following you? If you’re to find out, you’re in the right place! This guide will show you how to gain more twitter followers.
Starting a new Twitter account is always a roller coaster. You’re posting, but mostly you get followed by bots or people just looking to follow for the sake of gaining followers. You get excited when you get that new follower notification. That excitement fades when they quickly unfollow you. Or worse, it’s an obvious spam account.
I’m going to show you the exact steps I took to grow a new account to over 500 followers. I’m also going to tell you how to improve on what I did, and what I plan to do next. Let’s see some stats first.
My First 500 Twitter Followers
During my first two weeks of tweeting, I peaked at 537 followers. As of writing this post, I’m now sitting at 392, but I consider that to be a good thing. The people who aren’t really interested in following me are gone and I have a steady number of people who will probably stick around.
It’s taken me about 9 days to actually get this post ready. So, I’m at 559 followers now after these 9 days of taking the strategic approach! This is slightly slower progress, but higher quality followers. Around 120 followers a week isn’t bad for a new account!
At the time I’m actually posting this article, I’m at 552 followers after 9 days of taking the strategic approach! This is slightly slower progress, but higher quality followers. Around 125 followers a week isn’t bad for a new account!
This is the exact graph from Twitter, taken a few minutes before I’m hitting submit on this post.
Notice how after the drop off I held steady for two weeks before I went make into investing some time on growing my account.
Here’s how my graph from November looks, so you can see how I had almost no followers when I started. I had 4 really, but they didn’t seem like real accounts, anyway, so I’m not counting them. Sorry bots!
How to Gain More Twitter Followers
Disclaimer: This is my own personal experience. There’s no guarantee that you will achieve the exact same results in the exact same timeframe.
For the best results, you want to go into this with clear goals and a strategy in mind to achieve those goals. When I started, I had a hazy idea of both of these things. I didn’t put much effort into thinking about what I wanted to achieve and how I was going to do it. I just wanted to have a handful of followers available when I launched my blog. And I wanted to see if I could do that without mass-following tons of people.
Now that I’ve launched and I’m focusing on writing, promoting, and growing my audience, I wish that I’d tried to be more consistent with building up my social media. I understand that social media isn’t EVERYTHING, but I need some way to promote my posts, right? The true struggle.
However, what’s done is done and all I can do is move on! Learn from my mistakes and all.
I’ve decided to be more strategic from on all my social media. The first thing I’ve reviewed is my Twitter account. I’ve gone through everything I did, looked at the stats, and came up with a new plan for the next 30 days.
But before that, here’s a look at how I spent my first 28 days on Twitter, along with what I could have done better and a few improvements and additions. These should work way better for you if you start out with a plan.
Before You Get Started
So, ready to learn the plan? If you’d like to follow along with your own account, make sure you’ve done a couple of things first:
Set up a good profile
Make sure you have a good photo and a good description. Include who you are, what you do, who you help, and what you want people to do (follow you, visit your website, contact you, etc). Add the link to your website or blog, as well.
Adding the link to your bio is a good idea because it will be seen when people hover over your username. They don’t even have to visit your Twitter profile to discover the link for your website.
Sign up for Twitter Analytics
Analytics are important because you can track what content is performing the best for you. Then you just need to keep posting either similar content or similarly constructed tweets (i.e. use of images, links, hashtags used, number of hashtags, etc).
You can sign up for Twitter Analytics by visiting this link. You’ll then be able to see your basic stats on your dashboard and Twitter profile, with links to a more detailed analysis.
Sign up for Crowdfire or Statusbrew
These services are follower management and post publishing tools. They’re great for tracking people who follow you. It’s also good for your own sanity! Using one of these, you’ll be able to tell exactly who is unfollowing you. Chances are, they’re either accounts using auto-following services or accounts that don’t align with your brand anyway.
Once you realize this, you’ll care less about losing them. Or at least you should! There are days where you can gain 10 or 20 followers, but you only notice a slight change in your follower account. This is due to the rotation of following and unfollowing from these accounts. Don’t let it discourage you. Just soldier on.
In addition to tracking followers, Crowdfire and Statusbrew can help you find new people to follow and show you who to unfollow to keep your account clean of inactive of unengaged accounts.
Okay, enough of that! Let’s get on to the good part!
Grab a copy of my Twitter Strategy Planner to help you create your own plan for Twitter growth. Remember, this will work even if you don’t have any of your own content to share yet. This section will tell you exactly what you need to do to fill out the planner.
This strategy contains everything I did to build my following, but cleaned up organized, and much better planned than my original half-effort. I’m sure you’ll appreciate that!
This plan is what I’m doing over the next 30 days.
Set your goals
As I mentioned before, you need a goal, a strategy, and also a plan of action to get you where you want to be. My goal was to have some followers, but I didn’t set a goal number of followers I wanted.
Don’t do this! Be specific with your goals or you’ll find that you’re “okay” with performing less than you really could have been. At a point, I had over 500 followers, but when I dipped below this number I didn’t really care. Why? Because it was still within an acceptable range of “some followers”. If I’d been adamant about sticking above 500 followers, I would have tried harder to stay there.
Know who you want to attract
You don’t want just any Twitter follower. You want the follower who is going to engage with your content. So you need to decide what sort of person you want to be following you. You will build your content sharing strategy completely around this one persona.
My ideal audience is female bloggers or potential bloggers. So I’m going to want to find content that would appeal to them. I set out to find informational posts from various blogs; beauty blogs, fashion blogs, mommy blogs, info blogs, and other blogs-about-blogging.
Thought I may have posted from all types of blogs, I made sure the content was still centered around helpful posts for bloggers. I’m not looking to post about the best ways to wear colors in a new Urban Decay palette. I want to share any advice that beauty blogger has for other aspiring beauty bloggers.
Identify relevant hashtags
Now that you know who your ideal follower is, you need to find out what hashtags they’re using. Study followers from other bloggers or influencers and discover what hashtags they’re using.
If you’re having trouble with that, try starting with a search of an obvious keyword of tag, “blogging” for example in my case, and then take note of what other hashtags are being used in those tweets.
Once you know what those hashtags are, use them. Your tweets will most likely come from other sources, but you can still add relevant hashtags. Remember that you can also make hashtags out of words from the tweet text instead of just adding them at the end.
Don’t use too many hashtags. Studies have found that tweets more than 3 hashtags perform less than tweets with 3 or less.
Create a schedule
This sounds like a ton of work, but it’s really simple. You can schedule a month’s worth of tweets in an hour or less, depending on how many tweets you want.
I scheduled about 7 tweets via DrumUp (more on this tool later in this post) for two weeks before deciding that a little more would be better. I was manually retweeting and sharing some things from other services anyway, so my actual share counts were on average about 14-20.
Along with DrumUp, you can also use tools like Buffer and Hootsuite to handle your scheduling.
If you want a more hands off approach so you have more time to work on the actual launch of your blog, schedule a whole bunch of tweets at once. Either once a week or biweekly, or go crazy and queue up your whole month.
Other things to do
These are two things I didn’t do much of because again, I technically “wasn’t trying.” I’m going to be adding these to my current strategy now that I am, though, lol.
Interact with users, both followers and nonfollowers
There are a few tools you can get to automatically interact with your followers, one of which is mentioned below, but don’t forget to actually take time to chat with people. Even if they’re not following you. People can’t follow you if they don’t know you exist yet.
I’m going to try to help out people, either by chatting with them or linking my blog posts as examples. Just something to attempt to connect with people on a more personal level.
Promote your own content
Since I didn’t have any posts to share before, I didn’t do this much. I only had a survey on my landing page, so that’s what I pushed. Now that I have posts to share, I’ll be adding self-promotion into my strategy. I’ll be aiming for the 80/20 rule (80% content from other people, 20% content from me) or maybe even 60/40. This is something to keep in mind when you’re scheduling.
There’s no way I could have done all this alone, so this is where some cool website/tool friends helped me out. All these can be used for free or you can save a bit of time and pay for the premium versions.
Just so you’re aware, I’ve got some affiliate links in this section.
This is a great tool for content sharing across multiple social media websites. It’s basically a service for getting your posts reshared by tons of people. You select a post that is then “boosted” to several people. They can then choose to share your posts on their own social media feeds.
You can also follow specific users, so be sure to follow people on CoPromote who consistently boost posts that you like. They’ll be a constant source of content curation for you, and you’ll also be rewarded for sharing their content.
CoPromote uses a credit system of “Reach” that acts as a currency on the website. You earn Reach for each post you promote. The amount of Reach you earn is determined by how many followers you have on the platform you share the post on.
When people share your boosted posts, Reach is deducted from your account. If an account doesn’t have enough reach to “pay” for the share, then it doesn’t let you share it.
You can collect Reach only by sharing posts, or you can make a one-time purchase of Reach. You can also subscribe for a monthly Reach allowance, unlimited boosts (you can only boost 1 post per network at a time with a free account), and more visible boost placement.
This Twitter tool is like CoPromote, but it’s specifically for marketing and business related content. According to their FAQ, they do not allow “Dating, Relationships, Health, Beauty, Diet/Fitness, Pets, Payday Loans, Insurance, Travel, Celebrities, Music” related content.
If you have a blog and you also tell people how to run or build a blog, you can use this service to advertise those types of posts. Otherwise, this is just useful as a tool to curate content for your feeds. I think this is great for info blogs, specifically those in blogging and online marketing strategy.
I started using JustRetweet to build up credits for when I’m ready to promote my own content on there. You can also buy sharing credits, just like CoPromote.
This website also allows shares with Facebook and Google+, but you do need to sign in with a Twitter account.
Commun.it is a management tool for Twitter. You can view Tweets to retweet, interact with other Twitter users, find inactive accounts and find people to follow or unfollow. It gives you suggestions for popular tweets as well as users that you should try to engage with.
You can also monitor certain keywords or URLs. This is helpful if you’re looking to tweet things based on what users are talking about. For example, you could monitor a phrase related to one of your blog posts. When you find someone that’s asked a question with that phrase, you could link them to your blog post that contains information they could use. Bam, traffic.
You’re limited to 20 interactions per week with a free account, so I’ve only used it sparingly. I love all the information it provides, though, so when I can use it, it’s great. I also like the way everything is laid out plainly. You can access several functions without having to load a lot of pages.
You can also use this tool to thanks people for retweets and for following you. If you do decide to use Commun.it, make sure you go to the Schedule tab and delete or pause the message that sends out an auto DM. I don’t suggest using auto DMs because it just makes you look spammy. You may choose to edit the other auto-posts as well.
I admit 5000000% this tool’s marketing is really annoying if you’re on a free account. That’s the only drawback. If you end up with a popup telling you to purchase their business plan. You have to refresh the page instead of just clicking it off.
DrumUp is a content curation tool that pulls posts from around the web based on keywords you ask it to follow. Right now I’m just using it for Twitter, but you can use it for Facebook posts and LinkedIn as well.
I love DrumUp for its calendar view (available under the “Queue” tab) and 1-click scheduling button. It’s paid plan also includes custom RSS feed setup and a content library that you can use to store posts to repost over and over. Not in a SPAM way but you could, for example, set one of your blog posts to be promoted once every month.
ContentGems is another content curation tool I’m using. It works similar to DrumUp, but without the calendar view, library, and 1-click scheduling. You set up an “Interest” with keywords that you want to track and it displays different articles from various sources that related to those keywords. Its main layout is somewhat Pinterest-like, which I like because you can view a lot of posts at once.
What I love most about ContentGems is that you can see the exact sources it uses to present new content, and you can add your own RSS feeds even on the free plan. I’ll be using this a lot more to customize my tweets this month. It also allows up to 30 posts per day, which is great because DrumUp‘s free plan only lets you schedule 3 posts per day.
ContentGems connects directly with Hootsuite, Buffer, Instapaper, Pocket, and Twitter. You can schedule posts to be sent through ContentGems or schedule them through Hootsuite or Buffer. That’s a great option if you want to use either of those tools to handle all your scheduling.
The Take Away
I consider 388 followers on November 30th to be a pretty good number to end on for a little over two weeks of using Twitter. I capped out at 537 followers, but I leveled off at about 400. And that’s 400 without even trying to grow or maintain it, though I am certainly putting the hustle back on now!
I definitely think after those two weeks of November, I could have done better. Most likely I would have grown even more over the course of these first 10 days in December. In fact, I’ve already started and in just a few hours I’ve gained 35 more followers. Doesn’t seem like much, but at my current count, it’s a lot!
I didn’t have much of a plan set up when I started. While I did all these things, I didn’t do them consistently or with clear goals in place. I just knew I wanted to have some sort of following somewhere, anywhere, and I chose Twitter as well as Pinterest to do that. I could have done better if I had just tried harder.
I started out just sharing things, just to get a feel for how many tweets per day would net the best performance. After studying a week or two of my analytics, I decided to go for 10 scheduled tweets + whatever else I would find during the day.
The problem with this is that I didn’t actually follow through with this. Not because I didn’t WANT to, but because the 3rd week of the month is always a busy time for me with work, so I didn’t go in and schedule enough tweets to cover the time I would “be away.” There are a lot of days where I have anywhere from 0 to only 4 tweets.
Not waiting “until I have more content”
Part of the reason why I didn’t push hard for followers is because I wanted to have more of my own content available before really going for it. It’s a decision I regret now. So don’t wait until you THINK you’re ready. Just go for it. It will be way more inspiring to get your work done if you see yourself growing. Even more so when you see it BEFORE you’ve even released your own stuff.
Plus once you do, you’ll have a much larger audience to present it to. You will also have some data on what content structures work best for engagement. Then you can build your tweets that promote your posts in the same way.
What Comes Next
Now that I’ve evaluated what I’ve done, I’m making a plan for what I’m going to do next. I encourage you to do the same for your own efforts. After implementing these strategies, take a look at your analytics and make adjustments.
So here’s what I’m doing next. You may decide you want to include all of these things in your strategy as well.
Build an evergreen content library
My next thing to do is to build up my own customized content library built from my favorite bloggers. This will help me better connect with the right type of audience. My posts will be more focused not only on the exact type of content I want to share but also to the aesthetic I want to present. Right now I feel like though I’m posting good information, I’m not exactly presenting the look and feel that would appeal to target followers.
Experiment with ads
I’m considering spending a small amount on Twitter ads. It went pretty well with the last campaign I ran with another account, but I’d like to try it with an account that has more focused content. Lifestyle blogs are easy to write for, but way harder to promote. I’m not sure I’m going to have the money for it, though. If I’m going to spend money, I’d rather it go to trying to get people on my email list.
Try new tools
I also want to try a couple new tools I found, Recur Post and ManageFlitter. Recur Post allows you to set up a library of posts that you can reschedule, and ManageFlitter is a Twitter management tool that’s somewhat like Commun.it. I love discovering new tools and I want to show you things that I don’t see promoted by every single blogger out there but are still just as useful or maybe even more useful. The ~true essence~ of Blogging Butterfly!
I’m making a goal for myself that using all these tools and maybe some new ones I find. Before the next 30 days are over, I’d like to have at least 1,000 Twitter followers. I’ve done it before, so I know it’s possible, but now I’ve just got to get there with this account! It should be much easier since I actually have a pretty narrow focus.
Time to Grow Your Own Twitter!
Start a path to your own amazing results; download my Twitter Strategy Planner. I’ve created a 3-page workbook that should help you create your own strategy based on what I’ve written above.
The workbook contains a profile checklist and a place to write down your goals, hashtags, and content sources. It also has links to all the websites mentioned in this post so you can try them out yourself.
Give it a try! It’s free![convertkit form=4952866]